Inspiring Women in European Archery III – HERStory Campaign World Games Birmingham 2022


During the World Games in Birmingham (USA) from July 7th to 17th 2022 many archers from Europe will represent their countries. In the Field Competitions in particular, the field of participants is dominated by European teams.

Whereas in archery competitions female archers are represented in the same number of starting places, this is not the same in some other sports. Moreover, even in archery female coaches are still underrepresented. Therefore, World Archery Europe supports the campaign HERStory and kindly asks those member associations, who will take part in the World Games, to encourage their female athletes and coaches to take part in this campaign.

HERStory is an initiative created by The World Games 2022 Birmingham Organizing Committee to allow and encourage the women of The World Games the opportunity to share their stories – who they are, where they’re from, how they got to where they are today, etc. These stories will be shared with fans from all over the world on the video boards at competition venues during The World Games July 7th to 17th, 2022.

Female athletes and coaches who will take part in the World Games are asked to provide videos. These videos can be self-recorded or professionally-staged. Attached the specs for the video board commercials and more information.

Deadline: June 3rd, 2022.

This campaign is a perfect opportunity to present archery – and especially European archery with its inspiring women – to the world during the World Games in Birmingham 2022.

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